~/work/scalecon-infrastructure⎇ main✓❯cat case-study.md
ScaleCon Surabaya 2026 — Technical Infrastructure
Owned the backend and interactive deployments for Dewaweb's AI-focused tech conference: subdomain provisioning, registration workflows, an AI Twibbon generator, and marketing automation.
- Infrastructure / Backend Intern
- 2026
- Dewaweb
- shipping
Context
ScaleCon Surabaya 2026 is Dewaweb’s AI-focused tech conference. The event needed a small fleet of supporting web properties (workshop landing, twibbon, redemption flow), participant data synchronized in near real-time across systems, and outbound marketing that didn’t collapse the moment the list grew. Speed of iteration mattered more than over-engineering — the conference has a fixed date.
What I built
I owned the technical backend and interactive deployments end to end:
- AI Twibbon Generator — an AI-powered Twibbon generator built specifically for the event so attendees could share branded photos without designer involvement.
- Subdomain & workflow automation — deployed the
workshop,twibbon, andredeemsubdomains and wired the backend workflows behind them. Code redemption is automated, and participant data flows from the event’s ticketing platform into a Google-Sheets source-of-truth so the ops team works from one place. - Marketing automation — automated outreach campaigns including WhatsApp promotional messages and event reminders, routed via Unipile so the messaging stack stays vendor-agnostic.
Stack
n8n · Unipile · Google Sheets API · subdomain DNS · Next.js front-ends
Outcome
Multiple subdomains live and serving the conference build-up. Registration, redemption, and reminder flows run without manual touch. Twibbon generator deployed for the event.